Atari Inc has filed for bankruptcy protection today in an attempt to split itself from its loss making French parent company, Atari S.A.
Atari has struggled to be profitable for some time, selling off assets and focusing on low-cost online and mobile gaming - ditching big-budget titles such as the Test Drive franchise.
Whilst today's move in New York could be a positive development as Atari aims to protect its key interests and assets and start again with a clean slate, more worrying is the news that Atari could sell off key intellectual properties such as the rights to Pong and even to the use of the famous Fuji symbol itself , in an attempt to raise cash.
Is this a promising new start or is this just part of Atari's long and agonising death? Is it time for Atari's long-time fans to step in and start up a community effort to save the brand once and for all? Let us know on twitter, hashtag #SAVETHEBRAND .