Friday, July 15, 2011

Atari Sues Over Fake Flashback 2 Consoles

We reported on the dodgy Flashback 2 consoles in Atari User Magazine. The consoles were being sold by major online retailers and store chains across the USA. Virtually identical to the original Atari sanctioned Flashback 2, the knock-offs were hard to spot but something didn't add up. They were on sale in large numbers long after Atari had sold out and stopped distribution of the originals.
Now, Atari has filed suit in a California court against US distributor Tommo seeking $30 million in damages. Atari themselves tracked down the source of the fake consoles. With licensing deals accounting for about 20% of Atari Interactive's total revenue, the company is keen to protect its branding and revenue streams.

We'll bring you more news as we get it.


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